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Schema is a type of microdata that is added to the HTML of a website to help search engines understand the content on the page. It is a powerful tool for website owners, as it can provide numerous benefits for their site and their overall online presence. In this post, we will explore the benefits […]
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs) and drive organic traffic to their site. In today’s digital age, consumers rely heavily on search engines to find products and services, making it vital for businesses to have a strong online presence. […]
In today’s competitive retail market, it’s essential to have a strong relationship with your customers. Brand-customer-centric strategies not only help build customer loyalty but also differentiate your brand from your competitors. Here are five examples of successful brand-customer-centric retail marketing strategies. Nike – Just Do It Nike is one of the world’s largest sportswear brands […]
When most marketers think about pay-per-click (PPC) ads, they think of Google first. In turn, marketers are likely to mention Google Adwords, the largest and one of the oldest advertising platforms on the Internet.
Recently a client asked me to help him define exactly how many keywords should be placed in a page. He is an experienced copywriter and marketer, but the idea of writing for both human and machine (search engines) was just not something he was very comfortable doing without further direction.
Practical blog design means powerful business in 2015. Every aspect of blog design is important for business. Most savvy business owners and entrepreneurs not only recognize the need for a powerful and effective online presence, they also acknowledge the importance of the kind of brand awareness a good website will bring. An effective blog design […]