The rapid change of technology that enforces innovation from every quarter of this industry is overwhelming. We dogpaddle to keep afloat in the waves of our own marketing niche of the Internet oceans. Those of us who “swim” in this space know that we constantly need to follow new techniques to keep from sinking. But […]
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After a heated discussion over the use of analytics, it struck me that the metrics are the least of our worries. Weighing the value of the various metrics and aligning them to KPIs is more important than the metrics themselves. The data must have meaning and a purpose of action. Time on page and bounce […]
As an online marketer, it would be an expensive mistake to dismiss the growing source of revenue derived from digital programs across multiple mobile channels. One such channel of mobile engagement is the use of mobile coupons (m-coupons).
Why should you start thinking toward HTML5 now? This short presentation may show you. Upgrade Me[slideshare id=10255866&w=425&h=355&sc=no] View more presentations from istudor