81% of Internet users find websites they’re looking for through search engines. And 54% of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online.
Jupiter Communications: Consumer Survey Data
What is On-Site Search Engine Optimization and why is it important to my site?
Search Engines such as Google, Yahoo, Bing crawl your site for information. What information is available on your site, and how that information is set-up and organized tells the search engines how to categorize and list your site.
Based on the information your site gives the search engines, the relevance of your site is determined for the people searching for similar products and services. This determines how high on the search engines your site will be listed, whether that is page one or one-hundred.
The Search Engine Optimization should be conducted often and thoroughly to ensure high organic ranking.
We work with large and small companies to improve their position in search engines. Our first step is to scheduled 1-hour free phone consultation and provide you with two free reports:
Then we discuss your organization’s standing for SEO in the two category groups:
The Onsite SEO as the foundation of your site’s optimization efforts. This includes making sure your site is correctly indexed, with proper robots.txt, sitemap, and page content with titles, headers, keywords, density check, and meta data.
The Offsite SEM that helps you build credibility and SEO value to your site with in-links from relevant websites, news sites, listing sites, as well as social media sites.
We can assist organizations with general consulting builds their skills in onsite SEO, or provide 100% of this service for them.
One measure that is not as easily achieved through DIY is developing in-links for high-standing websites, blogs, online magazines and news sites. We help you build inlinks through our partner publishing groups by creating referencing articles, new stories, press releases, and blogs, which increase your site’s reputation and ranking on search engines.
We also work with you to create and manage a successful PayPerClick (PPC) strategy.
Whatever the size of your organization, we have a package that can meet your needs and budget.
How Can I Improve My On-Site SEO?
Please enjoy this FREE On-Site SEO Report tool. Below please find foundational On-Site SEO information to help you get started.
We hope our FREE On-Site SEO Report tool assists you in building a stronger SEO presence toward improving your sites position in the SERPs.
If you need further digital marketing and On-Site and Off-Site SEO, just give us a call. We are always here to help.
Thank you!
The Wildwood SEO Team
Why does Search Engine Optimization (SEO) seem so simple, and at the same time complex?
There are many who think that SEO is based on mathematical equations.
X# of Keywords / # of words on a page
Nothing can be further from the truth … and yet … still remain true.
There are no consistent mathematical equations to SEO (since the search algorithms vary, and often change), however there are guidelines to follow, and rules – that if broken – can actually hurt your position on the search pages.
It is important to review SEO LAYERS to optimize your pages.
What Is On-Page SEO?
On-Page SEO stands for “Search Engine Optimization” that can be influenced by how webpages on a site, and their content, are created and organized.
This is great news … it means that YOU can influence just how the search engines display your site pages in the Search Engine Results Pages (SERPs).
A search engine, such as Google, Bing, and Yahoo, crawl your site and provide the information on their search engine pages. You may notice listings that look like This Thumbtack listing:
The Title, URL, and description of the listing is actually created by the website. And there are simple tools and rules to follow that will help you do the same.
What Is A Title Tag?
Title Tags are simply the name or title of a document. Title tags are often displayed on search engine results pages (SERPs) for your pages.
Your webpage Title Tag should accurately describe the page content. The Title Tag is essential for search engine to properly list your site.
Code Sample
Example Title
Optimal Length for Search Engines
Google displays the first 50-60 characters of a title tag. Try to keep your titles under 55 characters for your titles to display fully.
What Are Header Tags?
Header tags work in two ways:
In SEO we only focus on the second point. Header tags are broken down in order of importance with the Header 1 as the highest level. Make sure to include relevant keywords in each of the header tags you have on your page.
What Are Image Alt Tags?
An Image Alt Tag is the description text for an image. This has become increasingly more important due Accessibility.
Accessibility in this case refers to web standards designed for people with disabilities. Written image descriptions provide compatibility with a person’s assistive technology (for example, computer screen readers), when the person is unable to see the image.
Search engines add value to those sites that provide added accessibility. Learn more about Accessibility Web Standards here.
What Is A Meta Description
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions (also known as preview snippets) are commonly displayed on search engine result pages (SERPs).
Approximately 150 – 160 Characters is considered optimal length for search engines.
Meta description tags serve as your Calling Card to prospective visitors. This is the little snippet that – if written well – can compel them to click on the link that takes them to your website and perhaps to order your products or services.
What Is Schema Data (Structured Data)?
Schema sets the definition of microdata that can be added to your HTML to improve the way your page is represented in Search Engine Results Pages or SERPs that adds values that helps search engines categorize and index your content.
A full list of mecrodata can be found at Schema.org and include things from Amusement Parks to Restaurants, and Ratings to Zoos.
Use the Google Structured Data Mark-Up Helper to assist you in the development of Schema Data for your site.
What is an XML Site Map?
Sitemaps inform search engines about site pages pages that are available to crawl. A Sitemap is an XML file lists the site’s pages along with additional metadata about each page. Review sitemap information here.
XML Sitemaps: